I have sometimes struggled to describe what we do, usually to people who don't have a technical background and we tend to say 'we take signals from sensors and send them to somewhere they can be of more use' and go on to give a few examples of what we do and how we do it, such as remote tank level monitoring helping significantly with logistics or checking the temperature of a bearing on train and swending an alert if it gets too warm to prevent breakdown.
A short while ago I read a blog post by Jahangir Mohammed that's about the 'Internet of Things' and within the post he uses the phrase:
"As the physical and digital worlds converge to produce the Internet of Things"
I wondered if this describes what we do at Powelectrics. I think it does to a certain extent but sometimes we have to expect to give examples, just to make it clearer!